Developing iOS apps begins with clarity about the audience, the app's purpose, and the problem to be solved in the initial release. A solid discovery phase helps define the MVP scope, select an appropriate architecture, and avoid features that look good on paper but don't improve real usage.

Once the foundation is in place, attention turns to how the interface behaves, performance, and stability across different iPhone models and iOS versions. Consistent navigation patterns, reliable state management, and well-planned integrations (payments, authentication, analytics, and backend APIs) help keep the product easier to maintain and scale after launching on the App Store.